Scotland's Adventure Coast
I was the lead for all facets of design, including: information architecture, task flows, UI, and prototyping. Prioritising search functionality in line with the brief, I conducted user research using methods such as user personas, usability testing, and participatory design in order to address both user behaviour and attitudes.
The website should inspire our audience and encourage new & repeat visits, whilst supporting and building valuable relationships with partners, associations, and other destination marketing organisations in the region.
A key element of the project was the delivery of a flexible, modular CMS which will allow Explore Argyll & The Isles to create bespoke pages and sections of content.
In order to identify what the new site needed to accomplish, I started out by arranging workshops with key stakeholders to understand their needs and their users needs. After working out key feature requests and generating user journeys, we were able to identify key pain points for each user group.
USER GROUPS & NEEDS
The objective of the UI was to display the vast amount of activities a user could take part in in Argyll.
The user has the ability to create a custom itinerary for their trip to Argyll.