I started my career designing and coding websites before moving into UX design and now lead UX research and behavioural design. With experience across the public sector, finance, and health, I work with organisations to create evidence-based digital products that drive positive behaviour change.
I currently serve as a board member of the Scottish Sports Association (SSA), which brings Scottish Governing Bodies of sport together to shape, strengthen and promote sport in Scotland.
Research
My research centres on increasing physical activity in Scotland.
‘The Motivational Effect of Goals on Physical Activity’
Stirling University
‘The association between family support and routine on a child's physical activity levels in Scotland’
Stirling University
‘Reducing sedentary behaviour in adolescents by 40 minutes while at home on the weekend’
Stirling University
Public speaking
I’m fascinated by where the future of "Behaviour Change for Health" and "User Experience" is heading. I’ve spoken at many thought leadership and networking events to share my insights with students and cross-industry professionals across the country.
Past presentations
'The Motivational Effect of Goals on Physical Activity'
Scottish Student Sport Conference
'Applying Behavioural Insights to Improve Customer Experience'
ITSX Summit 2023
'The Motivational Effect of Goals on Physical Activity’
UConn CHASM 2023 - University Of Connecticut
'Incorporating AI into Projects'
Glasgow School of Art
'100 Miles & Running: Augmented Reality in Long Distance Running'
UX Glasgow
'The Rise of Augmented Reality'
GLUG
'Why it's important for your sanity & career to turn your side projects into MVPs'
UX Scotland
Sports Enthusiast
I'm an avid sports enthusiast taking part in ultra marathons, representing my football club, United Glasgow and as a goalkeeping coach for the U13 Giffnock Football Club.
Scottish FA Qualification:
Talent ID Award
Youth & Adult Coaching Certificate 1.2
Mental Health in Scottish Football
Children's Wellbeing in Scottish Football