Hello, I'm Gary, I create meaningful experiences to drive positive change. As a Lead User Experience Consultant and Behavioural Scientist, I specialise within the health and financial sectors. My research centres on the motivational effect of goals on physical activity in Scotland.

I currently serve as a shadow board member of the Scottish Sports Association (SSA), which brings Scottish Governing Bodies of sport together to shape, strengthen and promote sport in Scotland.

Research

My research centres on increasing physical activity in Scotland.

‘The Motivational Effect of Goals on Physical Activity’
Stirling University

‘The association between family support and routine on a child's physical activity levels in Scotland’
Stirling University

‘Reducing sedentary behaviour in adolescents by 40 minutes while at home on the weekend’
Stirling University

Public speaking

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I’m fascinated by where the future of "Behaviour Change for Health" and "User Experience" is heading. I’ve spoken at many thought leadership and networking events to share my insights with students and cross-industry professionals across the country.

Past presentations

'The Motivational Effect of Goals on Physical Activity'
Scottish Student Sport Conference

'Applying Behavioural Insights to Improve Customer Experience'
ITSX Summit 2023

'The Motivational Effect of Goals on Physical Activity’
UConn CHASM 2023 - University Of Connecticut

'Incorporating AI into Projects'
Glasgow School of Art

'100 Miles & Running: Augmented Reality in Long Distance Running'
UX Glasgow

'The Rise of Augmented Reality'
GLUG

'Why it's important for your sanity & career to turn your side projects into MVPs'
UX Scotland

Sports Enthusiast

I'm an avid sports enthusiast taking part in ultra marathons, representing my football club, United Glasgow and as a goalkeeping goach for the U12 Giffnock Football Club,

Scottish FA Qualification:

  • Talent ID Level 1.1

  • Introduction to Coaching

  • Mental Health in Scottish Football

  • Children's Wellbeing in Scottish Football

 Contact me

Send me an email: hello@garybirnie.co.uk

Or schedule a call: 20 min Virtual Coffee ☕